Communicating innovation

The purpose of the Communications Committee is to support the Working Group's initiatives by developing effective communications strategies aimed at raising awareness and informing tourism stakeholders about the advances and opportunities offered by artificial intelligence (AI).

This initiative is essential to ensure clear and consistent dissemination of our innovative projects, and to strengthen collaboration between the various members and partners of the tourism industry.

Members of the Communications Committee

Members of the communications committee are dedicated to raising awareness of AI advances in tourism.

Marie-Hélène Raymond

Digital Strategy Manager - Musée national des beaux-arts du Québec (MNBAQ) and Chair of the Communications Committee

frederick-roussel

Frédérick
Roussel

Deputy General Manager, MT Lab

Lysandre
Michaud-Verreault

Director, Representation and Communications, Tourisme Cantons-de-l'Est

Jean-Philippe
Duchesneau

Co-owner of Groupe Écorécréo and Voiles en Voiles

Pierre Bellerose

Consultant and lecturer
Working Group Chairman

The committee's mandate

These are the terms of reference guiding the work of our committee of AI experts for the tourism sector.

Strategic direction

Ensure alignment of communications with overall Working Group strategies. Develop, monitor and manage the Group's reputation.

Create and distribute relevant content for the digital platforms we wish to feed.

Coordinate communications around events related to AI in tourism and highlight efforts for the ethical and responsible use of AI.

Collaboration and support

The Committee plays a central role in the Task Force's knowledge sharing and exploration of new ideas, and ensures fluid and effective communication between the various members and sub-committees of the Task Force to foster greater collaboration.

The Committee develops and maintains digital platforms where members can share knowledge, ideas and collaborate.

Guidance and technology watch

Regularly communicate the discoveries and emerging trends found by the Working Group through newsletters, blog posts, and publications on social networks.

Represent the committee at industry events to gather and share information on the latest technologies and trends.

Represent the committee at events to gather and share information about the Working Group.

The objectives

Discover the objectives that guide the strategic actions of our Communications Committee.

1

Corporate communications

Develop and maintain the Working Group's brand image

  • Ensure that the Working Group's actions (and these Working Tables) are publicized among AI and tourism sector players.
  • Recognize the importance of the AI revolution for our industry

2

Knowledge transfer

Plan and implement actions to inform the Quebec tourism community and raise awareness of AI advances and tools.

  • Develop and promote digital communications tools (website, newsletter, social networks, etc.).
  • Following strict confidentiality standards, create a database of tourism stakeholders interested in our approach.

Auteur

  • Jean-Philippe est copropriétaire du Groupe Écorécréo et de Voiles en Voiles. Il est également membre du Groupe de Travail Intelligence Artificielle et Tourisme où il contribue à explorer les opportunités offertes par l'IA dans le secteur touristique.

    Il peut être contacté sur LinkedIn pour discuter d'IA en tourisme.