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Welcome to the heart of tourism innovation!
The Artificial Intelligence and Tourism Working Group opens the doors to a world where technology and tourism meet.
Dive into the AI adventure and discover its transformative potential for the tourism industry.
Be the first to know about the latest innovations in AI and tourism.
AI and Tourism:
Where to start?
Are you interested in artificial intelligence in tourism, but don't know where to start?
We've developed a guide for those just starting out to understand the basics of AI and see how it can be used in tourism.
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Tools & Resources
Master AI with our dedicated tourism tools, tips and resources that include:
List of the best tools
Tutorials and user guides
Reference article
Publication and reports
AI in tourism: more than an evolution, a revolution!
Working group members
The Artificial Intelligence and Tourism Working Group is the brainchild of Pierre Bellerose. Developed under the aegis of MT Lab, the group is made up of 16 key players from the tourism, culture and entertainment sectors. Each member brings his or her own unique expertise to the table, contributing to in-depth thinking and effective implementation of artificial intelligence technologies in their respective fields.
Explore the latest innovations in AI and tourism on our blog.
The 5 AI trends that will transform tourism in 2025
Introduction: AI, an unavoidable revolution for tourism Artificial intelligence (AI) is at the dawn of a profound transformation in the tourism industry. Like the arrival of […]
Free template – Policy and framework for the use of artificial intelligence
One of the first tasks in starting to use artificial intelligence in your organization is to adopt a clear, structured framework for its use. This framework […]
Why AI agents will bring opportunities for the tourism sector in 2025
In the tourism sector, advances in AI have already enabled significant gains, notably in marketing, customer communications management (such as automated email response) or just through […]
AI video generation: promising advances for careful and responsible use in tourism
Last week, OpeniA launched its new version of Sora, Sora Turbo, a video generator based on a simple text request, available to ChatGPT Plus and Pro […]
Before the holidays, dive into the wave of Les Grands Remous!
Before you take a well-deserved vacation break, take a moment to reserve your seat for Les Grands Remous. With over 50% of tickets already sold, this […]